Leadership Team

David McKillips

President and Chief Executive Officer

David McKillips assumed the role of CEO on January 21, 2020. CEC Entertainment is the parent company of the world’s number one family entertainment venue, Chuck E. Cheese, one of the first virtual kitchen delivery-only brands, Pasqually’s Pizza & Wings and growing regional fresh-made pizza restaurant Peter Piper Pizza. Across the family of brands, there are nearly 700 restaurants around the globe.

David has nearly 30 years of experience in the family entertainment, media and theme park industries. Since joining CEC, he led the company through bankruptcy and a successful financial restructuring — in less than a year, launched Pasqually’s Pizza & Wings, positioned the company for international expansion and created a new division for global media licensing and entertainment to take the iconic Chuck E. Cheese brand to new dimensions.

Before joining CEC, David was President of the International Development Company for Six Flags Entertainment Corporation. McKillips served in several senior leadership roles in Park Services, F&B, retail, games and procurement across all U.S. Six Flags parks.

Prior to joining Six Flags, he served as Vice President of Advertising & Custom Publishing Sales for DC Comics, a division of Warner Bros. Entertainment and home to some of the world’s most iconic brands. McKillips has also held multiple leadership roles within Sea World Entertainment and Sesame Place.

McKillips holds a B.A. degree in Communication Studies from the University of Georgia and received post-graduate certificates in Marketing and Finance from New York University

Mario Centola

Executive Vice President & Chief Operating Officer of International Operations

Mario Centola is Executive Vice President & Chief Operating Officer of International Operations and Chuck E. Cheese Worldwide Franchise Development. In this role, Mario will be responsible for leading the strategy and growth of the brand’s international efforts and expansion into new and existing markets.

Mario has over 25 years’ experience in out-of-home entertainment, theme parks and international development space having worked for several regional theme park companies during his career. Prior to joining CEC Entertainment, Mario served as the served as the Senior Vice President of In-Park Services at Six Flags Entertainment, where he oversaw capital planning, engineering, maintenance, international operations, and commercial activities, inclusive of sales and corporate partnerships. Mario’s operational background is complimented by his strong financial background having served as Vice President and Chief Accounting Officer and Vice President of Financial Planning and Strategy during his 21-year tenure at Six Flags Entertainment.

Mr. Centola holds a B.S. degree in Finance from Miami University and a Master’s degree in both Business Administration and Information Systems from The University of Akron.

David Deck

Vice President, Legal and Compliance

David Deck serves as VP, Legal & Compliance for CEC Entertainment and VP, General Counsel & Secretary for Peter Piper Pizza. He is a persistent, reliable, and loyal leader whose tenure with the Company spans more than 20 years.

In his role, he is currently responsible for managing Company litigation across a number of specialized areas including but not limited to, general business, personal injury, and real estate matters;  employment-related matters such as legislative monitoring and EEOC responses; negotiating and drafting the Company’s international and domestic development and franchise agreements; drafting and negotiating numerous service, supply, promotional, IP licenses, and information technology contracts and managing and overseeing the
ongoing development of the Company’s global intellectual property strategy.

David holds a Bachelor of Science, in Legal Studies, from the University of Central Florida and a Juris Doctor from Texas A&M University School of Law. He is licensed to practice law in the state of  Texas. Outside of the office, he enjoys working on his 1964 Chevy Nova, and watching movies with his wife, Katie, their two children, Austin and Evelyn, their Pugs, Chloe and Po, and Shih Tzu, Honey.

Randy Forsythe

Executive Vice President and Chief Operating Officer

Randy Forsythe serves as CEC’s Executive Vice President, Chief Operating Officer and President of Peter Piper Pizza. He originally  joined the Company in 1982, when it was known as Showbiz Pizza.  Now, after more than 39 years, Randy attributes his continued success  to consistent hard work and a unique ability to pivot and meet the market demands and trends of each new generation.

In his role, Randy is responsible for managing field operations, global sourcing, purchasing, the games department, construction, and learning & development. He’s held several leadership positions that have shaped the operations infrastructure, including roles such as  Regional Vice President across multiple regions.

Since joining the company, Randy has expanded operations from 37 restaurants to more than 500 locations globally. He claims people are his greatest asset and relationships across the company are like family. When Randy is not working, he enjoys sports, boating, and spending time with his wife, Kathy, son, Brandon, and daughter, Lauren

Jim Howell

Executive Vice President, Chief Financial Officer

Jim Howell brings over 30 years of experience to his current role as Executive Vice President, Chief Financial Officer of CEC Entertainment.

Jim previously served as Chief Financial Officer of Billabong International Ltd., and he also spent 10 years at Nordstrom Inc., most recently as their Executive Vice President – Finance and Treasurer. Prior to that, Howell served in leadership roles at various companies including CAE SimuFlite, Inc., Blockbuster, Inc., and PricewaterhouseCoopers LLP.

Jim holds a Bachelor of Science in business administration from Union University and a Graduate Certificate from the Mid-South School of Banking. He is also a Certified Public Accountant, licensed in the state of Tennessee.

Sherri Landry

Chief Marketing Officer

Sherri Landry, Chief Marketing Officer of CEC Entertainment, is a strategic and innovative executive with over 25 years of marketing experience in CPG, restaurant, and family entertainment. She oversees marketing for CEC Entertainment and all three brands – Chuck E. Cheese, Peter Piper Pizza, and Pasqually’s Pizza & Wings.

Her experience spans across brand development, marketing strategy, menu innovation, digital and social marketing, research and consumer insights, and she has held various positions and leadership roles at such recognized companies as Procter and Gamble, Sara Lee, Pizza Hut, T.G.I. Fridays, and Main Event Entertainment.

Sherri holds a B.A. in Public Policy Studies from Duke University and an MBA in both Marketing and Finance from the Simon School of Business at the University of Rochester. In her free time, she enjoys attending gymnastics meets and soccer games for her two girls, Kendall and Morgan, and relaxing on the beach in Puerto Rico with her husband Chris.

Melissa McLeanas

Vice President, Global Licensing, Media & Branded Entertainment

Melissa McLeanas joined CEC Entertainment in 2020 as Vice President, Global Licensing, Media and Branded Entertainment Development. With more than 20 years of experience in entertainment media and licensing, she is charged with creating new revenue streams for the company through strategic business relationships and
licensed brand extensions, strengthening Chuck E.’s position as a premiere character and entertainment icon across new categories and media platforms.

A dynamic leader and sharp tactical thinker, she has launched defining go-to-market strategies and global partnerships for consumer engagement worldwide for a diverse portfolio of high-profile brands. Most recently Melissa served as Director of International Licensing, Design and Development for Six Flags Entertainment, responsible for the ideation, creation and execution of in-bound licensing strategy for Six Flags international properties. Previously Melissa was Director of Partnership Marketing, overseeing the strategic growth and development of Six Flags’ Global Sponsorship Division. Prior to Six  Flags, Melissa managed National Partnerships for 20th Century FoX Films.

Melissa holds a Bachelor of Science in Marketing and Finance, with a concentration in Entertainment, Media, and Technology, from New York University, Stern School of Business. Melissa currently resides in Dallas and is an avid runner, she enjoys exploring new places on foot across the world and immersing herself in local culture.

Rudy Rodríguez, Jr

Executive Vice President, Chief Legal and Human Resources Officer, and Corporate Secretary

Rudy Rodríguez, Jr. joined CEC in 2014 and serves as Executive Vice President, Chief Legal and Human Resources Officer, and Corporate Secretary. He is responsible for the Company’s Human Resources, Legal, Compliance, Risk Management, and Licensing teams, and leads its Diversity, Equity & Inclusion initiatives. Rudy is a collaborative and empathetic leader. His focus on ethics, communication, and service drive performance for each member of his teams.

Before CEC, Rudy practiced commercial and employment litigation at several Dallas-area law firms and Fortune 500 legal departments. He was Vice President and General Counsel of American Eagle Airlines from 2000 to 2003. He is a member of the American Law Institute and serves on the boards of directors of the Dallas Zoological Society and several other legal and charitable organizations.

Rudy received his Bachelor of Arts in Political Science from Texas A&M University and his Juris Doctorate from Harvard Law School. He is an avid runner and huge sports fan. In his free time, he enjoys cooking, watching movies, and traveling with his wife Stacy and their two grown children, Grace and Jimmy.

Jay Spears

Vice President, Information Technology

Jay Spears, Vice President of Information Technology for CEC Entertainment, has over 30 years of experience in the technology space and has delivered successful programs and technological solutions for several organizations.

Jay is a creative and passionate leader focused on maximizing the value of technology investments. His experience spans across entertainment, advertising, insurance, retail, public accounting, aerospace manufacturing, and software consulting. Prior to joining the Company, he held leadership positions at such organizations as Urban Air Adventure Parks, EZLynx, Six Flag, and KPMG LLP.

Jay studied computer science, physics, and mathematics at the University of Texas at Austin. In his free time, he enjoys golf, cycling, hunting, fishing, and almost anything outdoors. Jay is a huge Texas Rangers fan. He and his wife Mauri have three sons – Robert, Will, and Luke – their cat, May, and two Sheepadoodles, Millie and Ellie.