Chuck E. Cheese Launches National Loyalty Program


The Popular Restaurant Chain Gives Guests More ‘Cheddar’ With New Rewards Program

DALLAS, Feb. 27, 2018 – Chuck E. Cheese’s® launched their first ever national loyalty program across the country today. The More Cheese Rewards program offers members exclusive rewards that are redeemable on food, drinks, games, prizes and more.

“We’re pleased to offer this new and exciting opportunity to our guests,” said Tom Leverton, chief executive officer of CEC Entertainment Inc. “The More Cheese Rewards program is about giving families more of the Chuck E. Cheese’s they love and showing them our appreciation for their loyalty.”

Guests can benefit from instant pizza rewards when they sign up, including a free, one-topping personal pizza on their next visit. More Cheese members will receive a $10 reward when they visit three times within a 12-month period, spending a minimum of $20 per visit. The program also provides special birthday rewards including 20 minutes of unlimited games during member child’s birthday week and referral incentives for members who encourage others to sign up. For half birthdays and for every referred guest up to 20 each year, members will receive 100 free tickets to use during their next visit.

Customers can sign up for the More Cheese Rewards program today on the Chuck E. Cheese’s mobile app or by visiting the website,

About CEC Entertainment, Inc.

CEC Entertainment is the nationally recognized leader in family dining and entertainment with both its Chuck E. Cheese’s and Peter Piper Pizza restaurants.  As the place where a million kids birthdays are celebrated every year, Chuck E. Cheese’s goal is to create positive, lifelong memories for families through fun, food, and play and is the place Where A Kid Can Be A Kid®. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®. As a strong advocate for its local communities, Chuck E. Cheese’s has donated more than $16 million to schools through its fundraising programs and supports its new national charity partner, Boys & Girls Clubs of America. Peter Piper Pizza, with its neighborhood pizzeria feel, features dining, entertainment and carryout. Since 1973, Peter Piper Pizza has taken pride in delivering a food first, parent friendly experience that reconnects family and friends for great gatherings. Expanding nationally, Peter Piper Pizza recently opened locations in Oklahoma and Nevada featuring an all new prototype design. The Company and its franchisees operate a system of 608 Chuck E. Cheese’s and 147 Peter Piper Pizza stores, with locations in 47 states and 13 foreign countries and territories. For more information, visit and or connect with us on social media.


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Erin Gordon, [email protected]