Chuck E. Cheese and Hendrick Motorsports have announced an innovative new collaboration that will bring together two of America’s most beloved brands. The first-of-its-kind collaboration creates a unique platform to introduce the world of auto racing through entertainment to kids and families.
The collaboration will kick off May 25 with an appearance of the exclusive Chuck E. Cheese fantasy scheme car at a grand re-opening event in the newly remodeled Chuck E. Cheese fun center in Concord, NC. The car will also make appearances at the Hendrick Motorsports Fan Fest on Friday, May 26, and Saturday, May 27, before making its way to Charlotte Motor Speedway on Sunday, May 28, as part of the onsite fan zone activation on Speed Street. A limited selection of new co-branded “Chuck E. Cheese Racing World” merchandise will be available online in the Chuck E. Cheese Shop, Hendrick Motorsports Official Online Store and at the track, with new products becoming available online and at retail throughout the year.”
gear Up For The RAces
Shop our selection of new co-branded “Chuck E. Cheese Racing World” merchandise, available online in the Chuck E. Cheese Shop!
Test Your Skills
A BRAND NEW Hendrick Motorsports integration within the “Chuck E. Cheese Racing World” mobile game, free to download in the iOS and Android app stores.
Stay Tuned
Keep an eye out for information about our weekly “They Win, You Win” promotion, and a national sweepstakes for the chance to win a VIP race experience and Ultimate Birthday Party at Chuck E. Cheese! More AWESOME stuff is coming soon, so be sure to check this page often for new announcements.