Chuck E. Cheese Kicks off ‘40 Years of Fun’ Celebration

Chuck E. Cheese’s® Kicks off ‘40 Years of Fun’ Celebration

Rip It Win It and #KidsGoingOn40 Promotions, Give Families Fun Ways to Help Chuck E. Cheese’s® Jump Start its 40th Year

DALLAS, Jan. 17, 2017 – America’s number one place for birthdays is now having its own birthday! Founded by then Atari CEO Nolan Bushnell as a Silicon Valley startup, the very first Chuck E. Cheese’s Pizza Time Theatre opened in San Jose, Calif. on May 16, 1977, and since then, Chuck E. Cheese’s® has provided kids and families a fun dining and entertainment experience, Where A Kid Can Be A Kid®. Chuck E. and the band are excited to celebrate the brand’s 40th birthday on Friday, May 19.

“We’re so proud to herald 40 years of fun, food and play later this year and are thankful to all of the families who have supported us throughout the years,” stated Michael Hartman, chief marketing officer at CEC Entertainment, Inc. “For our birthday celebration, we’ve focused on creating new and fun ways to say thank you to the millions who have chosen to share their special family memories with us.”

It’s Easy to Rip It and Win It

Chuck E. Cheese’s is kicking off the 40 Years of Fun celebration with the return of its popular Rip It Win It promotion. Now, until Feb. 26, every 16-ounce adult-sized drink comes with a game piece attached that you can rip off to win a prize. The game pieces are redeemable for tickets, tokens or a grand prize – and every piece is a winner!

Five lucky grand prize winners will win a VIP trip for 4 to San Francisco, Calif. to visit the studio that brought you the blockbuster Skylanders movie (a $5,000 value). Other prizes include 40 tokens or tickets, 40 cent cotton candy, $40 gift cards to Michaels® or Fandango®, or a pizza party for 40 at Chuck E. Cheese’s. Prizes must be redeemed by April 16 by visiting


Launching today is Chuck E.’s #KidsGoingOn40 sweepstakes, where parents can share a photo of their child, or children, acting like a 40 year-old. Is your four-year-old pretending to read the newspaper? Have a cute pic of your kiddo with glasses pushed down on his or her nose? Tag Chuck E. Cheese’s on Instagram or Twitter and use #KidsGoingOn40 for a chance to win various prizes, including 400 Chuck E. Cheese’s tickets, a Kid Motorz Mercedes Benz® or a three-in-one game table for your family. Enter by Feb.17, 2017 to be eligible to win.

Additional celebratory, in-restaurant promotions, prizes and giveaways will be announced in the coming months.

About CEC Entertainment, Inc.

For 40 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid®. Chuck E. Cheese’s goal is to create positive, lifelong memories for families through fun, food, and play. It is also the place where more than a million happy birthdays are celebrated every year. Each Chuck E. Cheese’s features musical entertainment, games, rides, and play areas for kids of all ages, as well as a variety of freshly prepared dining options. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®. As a strong advocate for its local communities and childhood education, Chuck E. Cheese’s has donated more than $14 million to schools through its fundraising programs. Additionally, Chuck E. Cheese’s supports its national charity partner, Big Brothers Big Sisters, through nationwide fundraisers and donation drives. The Company and its franchisees operate a system of 603 Chuck E. Cheese’s and 144 Peter Piper Pizza stores, with locations in 47 states and 11 foreign countries and territories. For more information, visit and or connect with us on social media.

Facebook: Chuck E. Cheese’s + Peter Piper Pizza

Twitter: Chuck E. Cheese’s + Peter Piper Pizza

YouTube: Chuck E. Cheese’s + Peter Piper Pizza

Instagram: Chuck E. Cheese’s + Peter Piper Pizza

Pinterest: Chuck E. Cheese’s

Foursquare: Chuck E. Cheese’s

For more information, please contact:

CEC Entertainment, Inc.

Christelle Dupont, PR Manager

972-258-4223, [email protected]