Chuck E. Cheese Launches ‘All You Can Play’ At Stores Nationwide


America’s leading family and dining entertainment venue rolls out the brand new, first-of-its-kind way to play

DALLAS, July 9, 2018 – Today, Chuck E. Cheese’s® launches All You Can Play, a first-of-its-kind gaming experience, at company-owned locations across the country. Chuck E. Cheese’s has provided kids and families with a fun dining and entertainment experience for more than 40 years, and now with All You Can Play, parents can buy time instead of tokens or play points, to play all games, any day of the week.

Starting at just $9 for 30 minutes, All You Can Play makes it easier than ever to play any game at any time, which means more fun for less cheddar. For kids, it means a whole lot more play, resulting in even more tickets and prizes.  

Parents get the certainty that comes with being able to plan how long the family experience will last. They no longer have to worry about running out of tokens or play points or emptying their pockets to buy more. True to its name, All You Can Play is valid on every game, any day of the week, with no restrictions, which is unlike anything currently or previously offered at any other multi-site family fun center.

“At Chuck E. Cheese’s, we believe in the power of play,” said Ashley Zickefoose, chief marketing and concept officer of CEC Entertainment Inc. “All You Can Play provides a rewarding way to infuse more play into everyday by limiting the restrictions caused by budgets and busy schedules.”

All You Can Play is the third of several game-changing initiatives coming from Chuck E. Cheese’s this year, including its new loyalty program, More Cheese Rewards and nationwide third-party delivery.    

For more information on Chuck E. Cheese’s All You Can Play experience, visit

About CEC Entertainment, Inc.

CEC Entertainment is the nationally recognized leader in family dining and entertainment with both its Chuck E. Cheese’s and Peter Piper Pizza restaurants.  As the place where a million kids’ birthdays are celebrated every year, Chuck E. Cheese’s goal is to create positive, lifelong memories for families through fun, food, and play and is the place Where A Kid Can Be A Kid®. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®. As a strong advocate for its local communities, Chuck E. Cheese’s has donated more than $16 million to schools through its fundraising programs and supports its new national charity partner, Boys & Girls Clubs of America. Peter Piper Pizza, with its neighborhood pizzeria feel, features dining, entertainment and carryout. Since 1973, Peter Piper Pizza has taken pride in delivering a food first, parent friendly experience that reconnects family and friends for great gatherings. Expanding nationally, Peter Piper Pizza recently opened locations in Oklahoma and Nevada featuring an all new prototype design. The Company and its franchisees operate a system of 608 Chuck E. Cheese’s and 147 Peter Piper Pizza stores, with locations in 47 states and 13 foreign countries and territories. For more information, visit and or connect with us on social media.

Media Contact

Sara Spencer, [email protected]