CHUCK E. CHEESE’S® SETS ANOTHER MILESTONE ON ITS 40th BIRTHDAY WITH A
GUINNESS WORLD RECORDS™ TITLE
More Than 8,544 Guests Came Together To Celebrate And Participate In ‘Biggest Birthday Ever’
DALLAS, May 22, 2017 – Chuck E. Cheese’s® celebrated its 40th birthday in a big way by hosting the ‘Biggest Birthday Ever’ with more than 8,544people and counting (results are still being tallied) joining together at 550 Chuck E. Cheese’s restaurants nationwide to set the GUINNESS WORLD RECORDSTM title for the Most people blowing party blowers simultaneously (multiple venues). The GUINNESS WORLD RECORDStitle for the Most people blowing party blowers simultaneously was previously set by 6,961 people in Tokyo, Japan in 2009.
“We want to extend a huge thank you to all of the families that helped us make history this year,” said Michael Hartman, chief marketing officer at CEC Entertainment, Inc. “It’s because of all of you that we’ve been able to provide record-breaking family fun for forty years.”
On May 19, America’s number one place for birthdays served up more than 120,000 pieces of birthday cake to commemorate its birthday as fans were invited to visit their local Chuck E. Cheese’s restaurant to help break the GUINNESS WORLD RECORDS title.
“I’m thrilled to welcome Chuck E. Cheese’s to the GUINNESS WORLD RECORDS family,” said GUINNESS WORLD RECORDS Adjudicator, Philip Robertson. “Seeing families blowing party blowerstogether in support of Chuck E. Cheese’s 40th birthday was certainly a fun and memorable experience.”
Earning the GUINNESS WORLD RECORDStitle is a culmination of events Chuck E. Cheese’s has activated in honor of its 40th birthday. From giving away more than 15 million free tickets to kids, a partnership with Make-A-Wish® granting 40 Chuck E. Cheese’s parties for children with critical illnesses, a VIP birthday party sweepstakes for 40 days leading up to the birthday, and much more, the brand is proving why it’s the choice for more than 10 million birthday party guests annually and has withstood the test of time with forty years of providing positive, lifelong memories for families through fun, food, and play.
For more information on Chuck E. Cheese’s 40th birthday celebrations, visit 40YearsOfFun.com.
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About CEC Entertainment, Inc.
For 40 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment with both its Chuck E. Cheese’s and Peter Piper Pizza restaurants. As the place where a million happy birthdays are celebrated every year, Chuck E. Cheese’s goal is to create positive, lifelong memories for families through fun, food, and play and is the place Where A Kid Can Be A Kid®. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®. As a strong advocate for its local communities, Chuck E. Cheese’s has donated more than $14 million to schools through its fundraising programs and supports its national charity partner, Big Brothers Big Sisters. Peter Piper Pizza, with its neighborhood pizzeria feel, features dining, entertainment and carryout. Since 1973, Peter Piper Pizza has taken pride in delivering a food first, parent friendly experience that reconnects family and friends for great gatherings. Expanding nationally, Peter Piper Pizza recently opened locations in Oklahoma and Nevada featuring an all new prototype design. The Company and its franchisees operate a system of 603 Chuck E. Cheese’s and 144 Peter Piper Pizza stores, with locations in 47 states and 12 foreign countries and territories. For more information, visit chuckecheese.com and peterpiperpizza.com or connect with us on social media.
For more information, please contact:
CEC Entertainment, Inc.
Christelle Dupont, PR Manager
972-258-4223, [email protected]