Our Intellectual Property
Chuck E. Cheese is one of America’s most recognized family entertainment brands — and for nearly 50 years, our characters, trademarks, and creative work have been among our most valuable assets. This page describes the intellectual property owned by CEC Entertainment Concepts, LP and explains how our content, brand assets, and trademarks may — and may not — be used.
Everything you see on this site — our games, our logo, our characters, our words — belongs to us, or is licensed to us with care. We ask that you treat it accordingly.
Intellectual Property at a Glance
All Rights Reserved
© 2026 CEC Entertainment Concepts, LP — Irving, Texas
Registered Trademarks
The following marks are registered trademarks of CEC Entertainment Concepts, LP in the United States. Unauthorized commercial use of any of these marks is strictly prohibited.
- Chuck E. Cheese
- Chuck E. Cheese’s
- Where a Kid Can Be a Kid
- Kid Check
- Ticket Blaster
- Chuck E-Club
- Pasqually’s Pizza & Wings
- Birthday Capital of the Universe
- Sensory Sensitive Sundays
- Play in Your PJs
- Chuck E. Cheese Halloween Boo-Tacular
All character names and likenesses — including Chuck E. Cheese, Jasper T. Jowls, Helen Henny, Mr. Munch, Pasqually, Bella, and Ronnie — are proprietary intellectual property of CEC Entertainment Concepts, LP. Unauthorized commercial use of any character name, likeness, or costume is strictly prohibited.
Other product and company names referenced on this site may be trademarks of their respective owners. Their appearance does not constitute endorsement, sponsorship, or affiliation by CEC Entertainment.
Common Questions
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Can I use the Chuck E. Cheese® name or logo in my project?
No — our name, logo, and character likenesses are registered trademarks. Any commercial use without a written license agreement from CEC Entertainment Concepts, LP is prohibited. This includes blog headers, party invitations sold commercially, social media accounts that suggest affiliation, or any use implying endorsement.
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Can I use photos I took at Chuck E. Cheese® on my personal social media?
Personal, non-commercial photos — a birthday party snapshot, a family visit — are fine to share on personal accounts. What’s not permitted is using CEC locations, signage, or branded elements for commercial promotion, sponsored content, or any post that implies an official partnership without one.
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How do I report a potential trademark or copyright infringement?
Send a written notice to [email protected]. Include a description of the alleged infringement, the URL or location where you found it, and your contact information. For DMCA copyright claims, please include all information required under 17 U.S.C. § 512(c)(3).
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Does “All rights reserved” mean I can’t even link to your website?
Linking to chuckecheese.com from an editorial, news, or personal page is fine. What’s not permitted is framing our pages within another site, implying affiliation or endorsement, or using our trademarked name or logo as the link text in a way that misrepresents the relationship.
Third-Party Attributions
Certain products and brands offered or referenced at Chuck E. Cheese locations are the property of their respective owners:
© Dippin’ Dots, LLC · © PepsiCo, Inc. All rights reserved by their respective owners.
Questions About Our Brand?
For licensing inquiries, DMCA notices, or questions about using Chuck E. Cheese intellectual property, our team is here to help.