Leadership Team

Scott Drake joined CEC Entertainment in 2024 as Executive Vice President, Chief Financial Officer where he succeeded in building and managing the company’s new revenue management strategy and team. In this role, he also oversaw all the company’s finance functions, internal audit, and real estate development. With a wide history of analytics and efficiencies in various industries and company segments, his focus remains on growth and financial optimization of key strategies.

Scott brings over 30 years of experience in financially led transformational roles impacting operations, franchising international licensing, store unit growth and venue-level revenue management. Scott’s experience in the restaurant, retail, gaming, and consumer product categories includes roles as CFO & Treasurer of Farmer Bros. Co., guiding the public company through the pandemic, as SVP of Finance & Treasurer for five years at GameStop, and he’s held other roles with 7 Eleven, PWC, Coca-Cola Enterprises, La Madeleine French Bakery & Café and Arthur Anderson.

Drake holds a B.B.A. dual degree in Accounting and Finance as well as a Master’s degree in Business Administration from Texas A&M University, College Station. He is a licensed Certified Public Accountant in the State of Texas and has taken part in leadership training at West Point. When not working, Scott enjoys time with his wife and two daughters, hiking, traveling or finding the perfect doughnuts.

Jim Brawley is Vice President and Chief Operating Officer of Peter Piper Pizza. Jim, a 30-year industry veteran is responsible for refining operations and growing the brand’s U.S. presence, including new brand concepts Peter Piper Pizza Express and Peter Piper Pizzeria. The company currently operates and franchises restaurants in Texas, New Mexico, California, Arizona, and Mexico.

His previous role at CEC was as western regional vice president where he oversaw nearly 150 fun centers across 18 states and built a proven track record of improving company performance and developing talent. After spending several years with McDonald’s, including as a general manager and franchisee coordinator, Jim joined CEC as a General Manager at the Springfield, PA location in December 2001. He was promoted to District Manager in 2005, to Area Director in 2008, and in 2013 I promoted him to Regional Vice President for the Northeast region.

Jim is also an Executive Sponsor of our Diversity & Inclusion Council since its formation in 2021 and is strongly committed to the mission and goals of our D&I initiative. His demonstrated leadership, strength in developing people, and deep and wide business knowledge will help lead the accelerated growth vision of the Peter Piper brand.

Jim is a native of Pennsylvania and received his Bachelor of Science in Restaurant and Hospitality Management from Widener University.

Mario Centola is Executive Vice President & Chief Operating Officer of International Operations and Chuck E. Cheese Worldwide Franchise Development. In this role, Mario will be responsible for leading the strategy and growth of the brand’s international efforts and expansion into new and existing markets.

Mario has over 25 years’ experience in out-of-home entertainment, theme parks and international development space having worked for several regional theme park companies during his career. Prior to joining CEC Entertainment, Mario served as the served as the Senior Vice President of In-Park Services at Six Flags Entertainment, where he oversaw capital planning, engineering, maintenance, international operations, and commercial activities, inclusive of sales and corporate partnerships. Mario’s operational background is complimented by his strong financial background having served as Vice President and Chief Accounting Officer and Vice President of Financial Planning and Strategy during his 21-year tenure at Six Flags Entertainment.

Mr. Centola holds a B.S. degree in Finance from Miami University and a Master’s degree in both Business Administration and Information Systems from The University of Akron.

David Deck serves as EVP, General Counsel and Secretary for CEC Entertainment and Peter Piper Pizza.  He is a persistent, reliable, and loyal leader whose tenure with the Company spans more than 26 years.

In his role, he is currently responsible for managing Company litigation across a number of specialized areas including but not limited to, general business, personal injury, and real estate matters; employment-related matters such as legislative monitoring and EEOC responses; negotiating and drafting the Company’s international and domestic development and franchise agreements; drafting and negotiating numerous service, supply, promotional, IP licenses, and information technology contracts and managing and overseeing the
ongoing development of the Company’s global intellectual property strategy.

David holds a Bachelor of Science, in Legal Studies, from the University of Central Florida and a Juris Doctor from Texas A&M University School of Law. He is licensed to practice law in the state of Texas. Outside of the office, he enjoys working on his 1964 Chevy Nova, and watching movies with his wife, Katie, their two children, Austin and Evelyn, their Pugs, Chloe and Po, and Shih Tzu, Honey.

Randy Forsythe serves as CEC’s Executive Vice President, Chief Operating Officer and President of Peter Piper Pizza. He originally joined the Company in 1982, when it was known as Showbiz Pizza. Now, after more than 39 years, Randy attributes his continued success to consistent hard work and a unique ability to pivot and meet the market demands and trends of each new generation.

In his role, Randy is responsible for managing field operations, global sourcing, purchasing, the games department, construction, and learning & development. He’s held several leadership positions that have shaped the operations infrastructure, including roles such as Regional Vice President across multiple regions.

Since joining the company, Randy has expanded operations from 37 restaurants to more than 500 locations globally. He claims people are his greatest asset and relationships across the company are like family. When Randy is not working, he enjoys sports, boating, and spending time with his wife, Kathy, son, Brandon, and daughter, Lauren

Nathan Hunstable joined CEC Entertainment in 2024 as Chief Information and Security Officer (CISO) and Vice President of IT Infrastructure where he oversaw cybersecurity, network operations, and IT infrastructure. In that role, he strengthened the company’s cybersecurity posture and supported innovation and technology initiatives across the organization. 

With over two decades of IT leadership experience across the family entertainment and cinema exhibition industries. Nathan’s notable contributions include his tenure at Cinergy Entertainment and The Movie Tavern, as well as his successful exit from TheHelpDesk.com in 2015, where he pioneered industry-wide technological advancements.

He holds a bachelor’s degree from TAMU – Commerce and a Master’s in Cybersecurity Law from Texas A&M University School of Law. Outside of work, Nathan enjoys spending quality time with his family, engaging in outdoor activities, DIY projects, and cheering on his children’s Taekwondo and dance pursuits. A fervent supporter of Dallas sports, particularly The Dallas Stars, he’s also a proud Texas A&M enthusiast.

Mark Kupferman, Chief Insights and Marketing Officer of Chuck E. Cheese, brings over twenty-five years of experience leveraging consumer insights to maximize customer lifetime value at out-of-home entertainment venues. In this role, Mark will lead all marketing functions, menu innovation, and communications for the Company’s flagship brand, Chuck E. Cheese, and its virtual kitchen brands, including Pasqually’s Pizza & Wings. He directs the brand’s digital marketing and consumer journey initiatives and oversees the entire Company’s insights and research functions.

Previously, he was Chief Commercial Officer at Ruth’s Chris Steak House and from 2011 to 2021, Mark led consumer strategy, data analytics, CRM, websites/ecommerce, revenue management, and pass holder/membership programs for Six Flags — first as Vice President of Insights & Interactive Marketing, and then as Senior Vice President of Consumer & Guest Experience. Prior to joining Six Flags, Mark held leadership roles at Universal Orlando Resort, Paramount Parks, and the Alliance Theater Company.

Mark has an M.B.A in Marketing and Operations from Wake Forest University, an M.F.A. in Arts Management from Yale University, and a B.S. from Northeastern University.

Melissa McLeanas joined CEC Entertainment in 2020 as Vice President, Global Licensing, Media and Branded Entertainment Development. With more than 20 years of experience in entertainment media and licensing, she is charged with creating new revenue streams for the company through strategic business relationships and
licensed brand extensions, strengthening Chuck E.’s position as a premiere character and entertainment icon across new categories and media platforms.

A dynamic leader and sharp tactical thinker, she has launched defining go-to-market strategies and global partnerships for consumer engagement worldwide for a diverse portfolio of high-profile brands. Most recently Melissa served as Director of International Licensing, Design and Development for Six Flags Entertainment, responsible for the ideation, creation and execution of in-bound licensing strategy for Six Flags international properties. Previously Melissa was Director of Partnership Marketing, overseeing the strategic growth and development of Six Flags’ Global Sponsorship Division. Prior to Six Flags, Melissa managed National Partnerships for 20th Century FoX Films.

Melissa holds a Bachelor of Science in Marketing and Finance, with a concentration in Entertainment, Media, and Technology, from New York University, Stern School of Business. Melissa currently resides in Dallas and is an avid runner, she enjoys exploring new places on foot across the world and immersing herself in local culture.

Genaro Perez serves as chief marketing officer for Peter Piper Pizza, where he leads the brand strategy, marketing, and culinary innovation. Peter Piper Pizza, a subsidiary of CEC Entertainment, LLC., and a sister company of Chuck E. Cheese operates over 120 restaurants across the United States and Mexico. For 50 years, Peter Piper Pizza has made the highest quality from-scratch pizzas and served up in a fun, laid-back atmosphere for the whole family to enjoy. The brand also features a dedicated game room with the latest arcade games, big-screen TVs, beverages for grown-ups, and an incredible lunch buffet.

Prior to leading the marketing efforts at Peter Piper Pizza, Perez served as Senior Vice President of Marketing at P.F. Chang’s leading the marketing efforts domestically and for international franchisees in more than 25 countries.

Genaro also held posts with Brinker International where he served in multiple marketing roles leading all franchised marketing efforts for the Middle East, Mexico, Asia and South America regions and the Hispanic Marketing efforts for Chili’s U.S, and with Nokia Mobile Phones.

Genaro’s career includes over 25 years of marketing, strategy, advertising, and public relations. Genaro is a foodie and tries to be a chef at home where he resides with his wife Gabriela, and children Jimena and Martin.