Partnership with the American Society for Deaf Children expands resources to support programs, children and families nationwide
DALLAS, Sept. 2, 2025 /PRNewswire/ — Chuck E. Cheese is partnering with the American Society for Deaf Children (ASDC) for its second national fundraising campaign in honor of National Deaf Awareness Month in September.
Throughout September, guests at more than 450 Chuck E. Cheese locations can contribute through a “Round It Up” fundraiser at the register in-store or online at order.chuckecheese.com.
The campaign builds upon the brand’s ongoing partnership with ASDC and the company’s broader dedication to accessibility and inclusion for all kids. Following the release of its first sign-along videos in American Sign Language (ASL) in 2024, the brand has evolved its iconic birthday song, a staple for celebrations at Chuck E. Cheese for over four decades, to be available in multiple languages, including English, Spanish, Arabic and ASL.
“Chuck E. Cheese has always been an ambassador of inclusive family fun, a unifying force that brings families together in pursuit of togetherness and play,” said Alejandra Brady, senior director of communications and D&I at CEC Entertainment. “From inclusive entertainment inside and outside of the four walls, the company continues to set the standard for family entertainment, all while maintaining our commitment to providing a fun, safe and inclusive environment for every family.”
Additionally, on World Deaf Day on Sept. 28, Chuck E. Cheese will donate 20% of sales when guests present a special fundraising voucher available at chuckecheese.com.
“Partners like Chuck E. Cheese help us further our mission of empowering families with deaf and hard-of-hearing children through meaningful initiatives,” said Judie Lomax, President of the Board of Directors for the American Society for Deaf Children. “Creating inclusive entertainment experiences is one important way we work together to build communities where every child and family feels valued and supported.”
Last year’s inaugural campaign raised more than $18,000 to benefit ASDC. This year, Chuck E. Cheese will also welcome ASDC families for a special celebration during Sensory Sensitive Sundays on Sept. 7. At select locations nationwide, including Takoma Park, Maryland; Easton, Ohio; Superior, Colorado; and Austin, Texas, the event invites kids to enjoy pizza and gameplay alongside their peers to help strengthen social bonds, boost confidence and ease the back-to-school transition.
For more information and to download the World Deaf Day fundraising voucher, visit chuckecheese.com.
About Chuck E. Cheese
Chuck E. Cheese is the place where half a million happy birthdays are celebrated every year, with a mission to create positive, lifelong memories for families through fun, food and play. For over 47 years, Chuck E. Cheese has been the place Where A Kid Can Be A Kid®, and it continues to set the standard for family entertainment through interactive experiences, exciting arcade games and its beloved Chuck E. Cheese character. Committed to providing a fun, safe and inclusive environment, Chuck E. Cheese helps protect families through industry-leading programs such as Kid Check®. As a strong advocate for its local communities, Chuck E. Cheese has donated more than $24 million to schools and nonprofits through its fundraising programs. The Company and its franchisees operate a system of nearly 600 Chuck E. Cheese fun centers in 45 U.S. states and 17 foreign countries and territories. In PMQ’s Pizza Power Report 2025, Chuck E. Cheese was named one of the top 10 pizza chains in the U.S. For more information, visit chuckecheese.com.
