‘Just Stay Positive’ debuts during National Literacy Month to celebrate optimism; comes with free E-tickets redeemable in fun centers nationwide
IRVING, Texas, Sept. 22, 2025 /PRNewswire/ — Chuck E. Cheese has partnered with Genius Cat Books to release “Just Stay Positive,” a new children’s picture book that champions resilience and optimism during National Literacy Month.
The perfect tool to inspire young readers ages 3 to 7, this delightful 24-page picture book shares a powerful message about how a positive outlook can make every day shine a little brighter. Based on the upbeat and beloved Chuck E. Cheese music video “Stay Positive,” the book is packed with fun illustrations and feel-good moments while supporting children’s mental health and family literacy. Each book contains 750 free E-tickets, redeemable at any U.S. Chuck E. Cheese location.
“We are thrilled to publish ‘Just Stay Positive’ with Chuck E. Cheese, a brand that has always stood for joy, family and celebrating kids being kids,” said Genius Cat Books President Karen Kilpatrick. “This book’s uplifting message of positivity perfectly reflects the spirit of Chuck E. Cheese and what we believe books can do best: entertain, inspire and encourage children to carry confidence and optimism with them wherever they go.”
Positive messaging for children is more important now than ever. According to the CDC, from 2016 through 2021, the prevalence of mental, behavioral and developmental disorders (MBDDs) among children aged 3 to 17 years grew steadily each year, with specific increases in anxiety, depression, learning disabilities, developmental delays and speech or language disorders.
“‘Just Stay Positive’ extends the joy and positivity kids experience with Chuck E. and his friends beyond our fun centers,” said Melissa McLeanas, vice president of global licensing, media & branded entertainment at Chuck E. Cheese. “We’re thrilled to welcome Genius Cat Books to our growing roster of licensees, as their engaging titles align perfectly with our commitment to inspire reading and optimism during National Literacy Month and throughout the year.”
Chuck E. Cheese also offers free educational resources through the activities and downloads section at chuckecheese.com, featuring content that encourages reading at home. These resources create multiple touchpoints for families to engage with literacy and learning.
“Just Stay Positive” is now available to pre-order on Amazon, Target and through Genius Cat Books. Families can learn more about the book at www.geniuscatbooks.com.
About Chuck E. Cheese
Chuck E. Cheese is the No. 1 global family and kid-first entertainment fun center where children can truly be kids — with arcades, rides and active play zones designed just for them. Every year, more than half a million birthdays are celebrated at Chuck E. Cheese, making it America’s original birthday destination and a rite of passage for kids everywhere. Chuck E. Cheese offers a safe, clean and secure place for fun, supported by national safety standards and the patented Kid Check® program.
As the first in the family entertainment center category to launch a nationwide membership program, Chuck E. Cheese offers parents affordable play packages and Monthly Fun Pass options. Beyond birthdays, kids earn E-tickets, redeem prizes and enjoy exclusive entertainment on the interactive dance floor, video wall and during live shows with Chuck E. and Friends. Families connect over play, prizes and fresh, hand-tossed pizza made from scratch daily.
Chuck E. Cheese and its franchisees operate nearly 600 Fun Centers in 45 U.S. states and 17 countries and territories. Committed to its communities, the brand has donated more than $24 million to schools and nonprofits through fundraising programs. In PMQ’s Pizza Power Report 2025, Chuck E. Cheese was named one of the top 10 pizza chains in the U.S. For more information, visit chuckecheese.com.
About Genius Cat Books
Genius Cat Books’ mission is to foster a lifelong love of reading by publishing stories that entertain, inspire and educate. By blending the imagination and whimsy of childhood with the wisdom of adulthood, Genius Cat creates books with messages that resonate across generations.
