Privacy

Updated: March 1, 2026

CEC Entertainment Concepts, L.P., its parent company and its affiliates (collectively referred to herein as “CEC Entertainment”) are very respectful of the privacy concerns of the visitors to its sites on the internet. This privacy policy applies to any websites or applications operated by CEC Entertainment including but not limited to the: chuckecheese.com, franchise.chuckecheese.com, www.chuckejobs.com, and mobile applications (the “Websites and Applications”).

Our websites and mobile applications are not for children and we have taken steps to ensure we have measures in place not to collect personal information from children. We engaged PRIVO to ensure we have privacy protections in place to prevent collection and meet the standards required under the Children’s Online Privacy Protection Act. Further, we do not seek to acquire information specifically from children under the age of 13 on the Chuck E. Cheese Website or its mobile applications.

CEC Entertainment is a member of the PRIVO Kids Privacy Assured COPPA Safe Harbor Certification Program (“the Program”). The Program certification applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO Seal. PRIVO is an independent, third-party organization committed to safeguarding children’s personal information collected online. The PRIVO COPPA certification Seal posted on this page indicates CEC Entertainment has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. For more information on the PRIVO program, please visit: https://cert.privo.com/#/companies/cecInc.

If you have further concerns after you have contacted us, you can also contact PRIVO directly at [email protected].

II. Data Collection and Use

1. What Data We Process

CEC Entertainment collects both required and optional data to enhance your experience.

A. Required Data

We collect the following required personal information from you:

  • Contact Information such as name, email address, mailing address, phone number
  • Billing Information such as credit card number and billing address

B. Optional Data

Optionally, you can also provide:

  • Birthdate, ages of children, shipping information, or other information that visitors voluntarily provide
  • Demographic information such as Zip code to help provide you with services

C. Geo-Location Data

Our Websites and Mobile Applications may ask for, access, or track location-based information to enhance your experience (e.g., locating a nearby Chuck E. Cheese on a map, identifying special offers, or personalizing your interactions with us). We do not retain or store a history of your precise location data. For most mobile devices, you are able to withdraw your permission for us to acquire this information on your location through the device settings. If you have questions about how to disable your mobile device’s location services, we recommend you contact your mobile device service provider or the device manufacturer. If you would like us to delete location information we have collected, please contact us at the email or postal address listed below. Please note that the Website may not function properly following deletion, and that we may be required by law to retain certain information.

D. Device Information

When you download and use our Services, we automatically collect information on the type of device you use and the operating system version so that we may provide you with the correct version of our application(s).

2. How We Process Your Data

We use the data collected to personalize communications such as email messages, text messages, and promotional offers aimed at enhancing your experience with our services.

A. Information Sharing

We will share your personal information with third parties only in the ways that are described in this Privacy Policy. While we do not sell your personal information for money, we engage in ‘sharing’ and ‘sales’ for targeted advertising as defined by certain state laws. This includes providing data to partners who may use it to improve their own advertising models or services. You may opt out of these activities at any time as described below.

B. Service Providers

We may provide your personal information to companies that provide services to help us with our business activities such as shipping your order, processing your payment, or offering customer services. These companies are authorized to use your personal information only as necessary to provide these services to us.

C. Legal Disclaimer

We may also disclose your personal information:

  • In certain situations, CEC Entertainment may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements as required by law, such as to comply with a subpoena or similar legal process when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
  • If CEC Entertainment is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information, to any other third-party with your prior consent to do so.
Partner (Specific Legal Entity)Data CategorySpecific Business Purpose
Recurly, Inc.Name, Email, Billing InfoSubscription billing and lifecycle management for membership programs.
WPEngine, Inc.All Form-Based Data, IPWebsite hosting and server-side management of guest-completed web forms.
Resonate Inc.Digital IdentifiersAI-powered consumer analysis and behavioral segmentation.
LiveRamp, Inc.Hashed PII (Emails/Phones)Data onboarding and identity resolution for secure matching.
Meta Platforms, Inc.Hashed PII & Cookie IDsAudience matching (Custom Audiences) and conversion measurement.
Google LLCHashed PII & Cookie IDsCustomer Match and ad delivery across Google inventory.
TikTok Inc.Hashed PIIAudience activation and ad delivery via Custom Audiences.
Epsilon Data Mgmt.Device & Cookie IDsMaintenance of site tags and advertising attribution.
MessageGears, Inc.Name, Email, Guest DataOrchestration of personalized email marketing communications.
Twilio Inc.Phone Number, EmailDelivery of SMS text messages and transactional emails.
Bouncer Sp. z o.o.Email AddressDeliverability validation and email list hygiene.
Microsoft Corp.All Guest DataCloud infrastructure (Azure) for secure data storage and processing.

The foregoing chart lists the names of some of our third-party partners and support provider entities, which may provide administrative services to our Websites and Applications. These entities may change from time to time and we will update this list as soon as practicable following any changes.

D. Tracking Technologies

Technologies such as cookies, beacons, tags, and scripts are used by us and our tracking utility company that provides online customer support. These technologies are used in improving the user experience for completing forms for the reservation process, tracking behaviors so that we can provide relevant messaging and improve the overall experience, tracking users’ movements around the site, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

E. Analytics / Log Files

As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site, and to gather demographic information about our user base as a whole. This data is used to track internet usage and behavior so that we can retarget you with relevant messaging and to improve the user experience.

F. Local Storage (HTML5)

Third parties with whom we partner to provide certain features on our Website or to display advertising based upon your web browsing activity use Local Storage also known as HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5.

G. Behavioral Advertising / Retargeting

We partner with a third-party to either display advertising on our Website or to manage our advertising on other sites. Our third-party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests.

If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt out by visiting https://e.chucke.co/optoutofads. Please note this does not opt you out of being served ads. You will continue to receive generic ads.

H. Data Supplementation

We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you. This helps us to update, expand and analyze our records, identify new customers, and provide products and services that may be of interest to you. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. Examples of the types of personal information that may be obtained from public sources or purchased from third parties and combined with information we already have about you, may include:

  • Address information about you from third-party sources, such as the U.S. Postal Service, to verify your address so we can properly ship your order to you and to prevent fraud.
  • Purchased marketing data about our customers from third parties that is combined with information we already have about you to create more tailored advertising and products.

J. Mobile Analytics

We use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personal information you submit within the mobile application, as we do not collect any personal information through the application.

K. Surveys

We may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address) and demographic information (such as ZIP code). We use this information to notify contest winners and award prizes, to monitor site traffic or personalize the site (in the case of anonymous information collected in surveys), to send participants an email newsletter, or contact if there are issues. We may use a third-party service provider to conduct these surveys or contests; that company will be prohibited from using our users’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.

L. Testimonials

From time to time, we display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at [email protected].

M. Social Media Widgets

Our Website includes social media features, such as the Facebook “Like” button and widgets, such as the “Share this” button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third-party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

3. Purpose of Data Collection and Processing

The primary purpose for collecting and processing your data is to improve guest satisfaction by offering tailored experiences and promotions that meet you and your family’s entertainment and dining preferences.

4. Data Deletion Requests

Should you wish to cease using our services and have your data removed, you can delete your account at any time. This action will remove all your personal information from our active databases subject to legally recognized retention allowances.

A. User Access and Choice

Upon your request CEC Entertainment will confirm for you whether we hold any of your personal information. If your personal information changes, or if you no longer desire our service, you may update, or request deletion of personally identifiable information collected by contacting us by clicking Login Data Privacy or by contacting us by telephone or postal mail at the contact information listed below. To safeguard your information, we will also take steps to verify your identity before granting access or correction. We will respond to your request to access within the legally required time period. We will retain your information (i) for as long as your account is active, (ii) as needed to provide you services; and (iii) to comply with our legal obligations, resolve disputes, and enforce our agreements.

B. Children’s Information

Although we do not seek to collect information from children, parents may, after providing proper parental identification, request to review, update, or delete their own child’s information that may have been submitted and refuse to allow CEC Entertainment to collect further information about their child by emailing our Customer Support at [email protected] or by contacting us by telephone or postal mail at the contact information listed below. Parents who provide information of their under 13 child can consent to collection and use of their child’s personal information without consenting to the disclosure of that information to third parties.

Special Note for Birthday Club Members If you have provided your child’s personal information to us in the context of our Birthday Club, you may exercise your right to delete that data at any time. To do so, please log in to your Guest Preference Page and remove the child’s profile. Upon removal, the child’s information will be completely deleted from our active databases and the Birthday Club.

Please note that this deletion signal is automatically propagated to our advertising and service partners (such as LiveRamp and Meta) through our monthly refresh cycle to ensure total removal from all targeted marketing audiences within the legally mandated 45-day window.

If you authorize an agent to make a request on your behalf, the agent must also provide documentation such as a power of attorney or other signed and notarized authorization from you to verify your agent’s right to request (and in the case of disclosure requests, right to receive information) on your behalf. Any personal information we collect in connection with verifying your request will solely be used for that purpose.

C. Marketing Email Opt-out Preferences

Out of respect for your privacy, you may choose to stop receiving our marketing emails by following the unsubscribe instructions included in these emails. We do send transactional emails when processing your orders and responding to your feedback/questions. You may not opt out of these emails as they are not promotional in nature.

D. Data Retention Periods

CEC Entertainment and its partners retain personal information only for as long as necessary to fulfill the specific business purposes described in this policy, such as providing requested services, completing transactions, performing targeted advertising and measurement, or as otherwise legally permitted to, among other things, prevent fraud. We utilize a recurring monthly refresh and overwrite process to ensure that guest data is not indefinitely maintained and that opt-out requests are honored within the legally mandated timelines.

The following table outlines the specific retention periods for our primary advertising and operational partners:

Partner EntitySpecific Retention Period
Meta Platforms, Inc.90 Days for identifier mappings.
Google LLCUp to 540 Days for Customer Match segments.
Epsilon Data Mgmt.400 Days for site tracking tags.
Resonate Inc.90 Days for behavioral modeling footprints.
Operational VendorsData is purged immediately following service completion (e.g., Bouncer email validation).

E. How to Contact Us

CEC Entertainment Attn.: Marketing Department
1707 Market Place Blvd., Suite 200, Irving, TX 75063
Phone: 972-258-8507
Email: [email protected]

F. Personal Information Access / Removal Requests

You can click on Login Data Privacy or the “Do Not Sell My Information” link at the bottom of our Website to request access or removal of your personal information.

G. Third-Party Dispute Resolution

If you have an unresolved privacy or data concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at [email protected].

5. Security

The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Website, you can contact us at [email protected].

III. Birthday Reservations

1. Reservation Deposits

We require a nonrefundable $50 deposit to secure your reservation. The deposit will be applied toward your party total on the day of the party. Your reservation may be canceled and/or rescheduled at any time. If you need to cancel your reservation, the nonrefundable deposit can be used toward a new reservation within one (1) year of the reserved date of the party that was canceled. The billing descriptor you will see on your credit/bank statement will be portrayed as “CHUCK E CHEESE DEPOSIT.”

2. Agreement to Contact Us

We are eager to offer the best customer experience possible. Please contact our Guest Relations team prior to contacting your credit card issuer to allow us to resolve any issues or concerns with our services. You can reach us by email at [email protected] or by calling 888-778-7193. We are available Monday – Friday 8 a.m. – 5 p.m. (CT). Please expect a 72-hour response time for email inquiries.

IV. Additional Information — Links to Third-Party Sites

Our site includes links to other websites whose privacy practices may differ from those of CEC Entertainment. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit. To provide certain animated features on our site, we use Macromedia Shockwave, Macromedia Flash, Adobe Acrobat, and Apple’s QuickTime ActiveX plugins, which will automatically prompt you for download if your browser does not contain the latest version. Apple and Adobe use the information collected through these applications according to their own privacy and security policies, which can be further evaluated at: apple.com/quicktime and adobe.com.

V. State Privacy Rights

1. California

A. Consumers

California Civil Code Section 1798.83 allows our California customers to request certain information regarding our disclosures in the prior calendar year, if any, of personally identifiable information to third parties for their own direct marketing purposes. To make such a request, please contact us at https://privacy.chuckecheese.com/consumer/index. We will attempt to respond within thirty (30) days of receipt. For more information, please see chuckecheese.com/terms-conditions/cpra/.

B. Employees and Job Applicants

California Civil Code Section 1798.83 allows our California employees and job applicants to request certain information regarding our disclosures in the prior calendar year, if any, of personally identifiable information to third parties. To make such a request, please contact us at https://privacy.chuckecheese.com/consumer/index. We will attempt to respond within thirty (30) days of receipt. For more information, please see CPRA for Employees or CPRA for Job Applicants, as the case may be.

2. Minnesota

Minnesota residents have specific rights regarding their personal data under the Minnesota Consumer Data Privacy Act (“MCDPA”). In addition to the rights of access and deletion listed above, Minnesota residents have the right to:

A. Specific Third-Party Disclosure

Obtain a list of the specific legal entities to whom we have disclosed your personal data (see the Partner table in Section II.2.C above).

B. Profiling Disclosure

We engage in ‘profiling’ to analyze your preferences and deliver personalized offers. You have the right to question the outcome of these automated decisions and request a reevaluation if the decision was based on inaccurate data.

C. Universal Opt-Out

Our website is designed to recognize Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we will automatically opt you out of targeted advertising and the sale/sharing of your data.

D. Right to Appeal

If we decline to take action on a privacy request, you may appeal our decision by emailing [email protected]. If your appeal is denied, you may contact the Minnesota Attorney General at www.ag.state.mn.us.

VIII. Changes to This Privacy Policy

We may update this privacy policy to reflect changes to our information practices at any time. Notice will be given when the privacy policy is changed. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us CEC Entertainment
Attn.: Marketing Department
1707 Market Place Blvd., Suite 200, Irving, TX 75063
Phone: 972-258-8507
Email: [email protected]

Terms of Use

Please read these Terms Of Use carefully before using the Websites and Applications. By using the Websites and Applications, you are agreeing to these Terms Of Use. If you do not agree with any of the below Terms Of Use, do not use the Websites and Applications. CEC Entertainment reserves the right, in its sole discretion, to modify, alter or otherwise update these Terms Of Use at any time and you agree to be bound by such modifications, alterations or updates.

Regardless of changes in these Terms Of Use, personally identifiable information will never be used in ways materially different than stated in these Terms of Use without first providing you a meaningful opportunity to opt out or prevent that use.

I. Trademarks, Copyrights, and Restrictions

The Websites are controlled and operated by CEC Entertainment, 1707 Market Place Blvd., Suite 200, Irving, TX 75063. Phone: 972-258-8507. Email: [email protected]. All materials on the Websites and Applications, including, but not limited to images, illustrations, audio clips, and video clips, are protected by copyrights that are owned and controlled by CEC Entertainment or by other parties that have licensed their material to CEC Entertainment (“Copyrights”). Material from the Websites as well as any other Website owned, operated, licensed or controlled by CEC Entertainment (“CEC Entertainment Websites”) may not be copied, reproduced, republished, uploaded, posted, transmitted, or distributed in any way. Modification of the materials or use of the materials for any other purpose is a violation of the copyrights and other proprietary rights. For purposes of this Terms of Use Agreement, the use of any such material on any other website or networked computer environment is prohibited.

II. Warranties Disclaimer

Materials on the Websites and Applications are provided “as is” and without warranties of any kind either express or implied. To the fullest extent permissible pursuant to applicable law, CEC Entertainment disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose. CEC Entertainment does not warrant that the functions contained in the materials will be uninterrupted or error-free, that defects will be corrected, nor that the server that makes them available are free of viruses or other harmful components. CEC Entertainment does not warrant or make any representations regarding the use or the results of the use of the materials in CEC Entertainment Websites and Applications in terms of their correctness, accuracy, reliability, or otherwise. You (and not CEC Entertainment) assume the entire cost of all necessary servicing, repair, or correction. Applicable law may not allow the exclusion of implied warranties, so the above exclusion may not apply to you.

Material on the Websites and Applications is provided solely for entertainment and promotional purposes. Any notes, message/billboard postings, ideas, suggestions, concepts, or other material submitted will become the property of CEC Entertainment throughout the universe and CEC Entertainment, subject only to the privacy portions of this statement controlling the use of personally identifiable information, shall be entitled to use the material for any type of use forever including in any media whether now known or hereafter devised. You agree to indemnify CEC Entertainment and its officers, directors, employees, agents, distributors, and affiliates from and against any and all third-party claims, demands, liabilities, costs, or expenses, including reasonable attorney’s fees, resulting from your breach of any of the foregoing agreements, representations, and warranties.

III. Emails and Postings Received

Do not post any threatening or libelous emails or material on the Websites and Applications that would be considered a violation of any law. CEC Entertainment will fully cooperate with any law enforcement authorities or court order requesting or directing CEC Entertainment to disclose the identity of anyone posting any such emails or materials.

IV. Disputes, Arbitration and Applicable Law

For purposes of this Disputes, Arbitration, and Applicable Law Section (“Disputes Section”), CEC Entertainment (or “CEC Entertainment”) shall include its subsidiaries, affiliates, agents, employees, predecessors in interest, successors, and assigns.

EXCEPT FOR DISPUTES THAT QUALIFY FOR SMALL CLAIMS COURT, YOU AGREE THAT ALL DISPUTES ARISING OUT OF OR RELATED TO THESE TERMS OF USE OR ANY ASPECT OF THE RELATIONSHIP BETWEEN YOU AND CEC ENTERTAINMENT, INCLUDING ANY PRODUCTS OR SERVICES OFFERED OR SOLD BY CEC ENTERTAINMENT, WILL BE RESOLVED THROUGH FINAL AND BINDING ARBITRATION BEFORE A SINGLE NEUTRAL ARBITRATOR INSTEAD OF IN A COURT BY A JUDGE OR JURY. YOU AND CEC ENTERTAINMENT AGREE THAT EACH GIVE UP THE RIGHT TO BRING AND PROSECUTE ANY DISPUTES INVOLVING CEC ENTERTAINMENT IN A COURT OF LAW OR BEFORE A JURY TO THE FULLEST EXTENT PERMITTED BY LAW. YOU ALSO WAIVE YOUR RIGHT TO BRING OR PARTICIPATE IN CLASS ACTIONS OR REPRESENTATIVE ACTIONS.

This paragraph may be referred to as the “Arbitration Agreement” in this Terms of Use Agreement.

In arbitration, there is no judge or jury, no class actions, and court review of an arbitration award is limited. An arbitrator can award on an individual basis the same damages and relief as a court, in favor or against only the parties to the arbitration and only to the extent necessary to provide the relief warranted by the parties’ individual claim. The arbitrator may not award relief to any person or entity other than a party to the arbitration proceeding. The arbitrator must follow these Terms of Use as a court would. The arbitrator may not consider any prior settlement offers in making the decision. The arbitrator shall issue a reasoned written decision sufficient to explain the essential findings and conclusions on which the reward is based. The arbitration award shall only be binding to the parties to the arbitration and shall have no effect in any other arbitration or proceeding involving a different party.

If You and CEC Entertainment have a “Dispute” (any claims, controversies, or disputes arising out of or relating to any aspect of the relationship between You and CEC Entertainment, your access or use of the Websites and Applications, or any products or services offered by CEC Entertainment through the Websites and Applications or our stores, whether based in contract, tort, statute, fraud, misrepresentation, or any other legal theory), and our customer service team is unable to resolve the concern, You and CEC Entertainment agree to make a good faith effort to resolve the Dispute informally prior to initiating a formal arbitration proceeding.

Any arbitration required by the Arbitration Agreement shall be initiated by You or CEC Entertainment sending the other a written demand for arbitration only via first-class mail, FedEx, or UPS within the period of the statute of limitations. Your demand for arbitration shall be delivered to CEC Entertainment, Attn: Legal Department, 1707 Market Place Blvd., Suite 200, Irving, Texas 75063. The demand for arbitration must include the name, telephone number, mailing address, and email address of the person or entity seeking arbitration; a statement of the legal claims asserted and the factual basis for those claims; a description of the remedy sought and an accurate calculation in good faith of the amount in controversy, the original personal signature of the party seeking arbitration; and the original personal signature of any legal counsel or representative purporting to represent the party seeking arbitration. For purposes of this section, an “original personal signature” does not include any digital, scanned, electronic, facsimile, or copied signature. An original personal signature on the demand for arbitration certifies that the demand for arbitration is not being presented for any improper purpose, such as to harass, cause delay, or needlessly increase the cost of litigation; the claims and other legal contentions are warranted by existing law; and the factual contentions have evidentiary support or, if identified as such specifically, will likely have evidentiary support after a reasonable opportunity for further investigation or discovery. The original personal signature by the party seeking arbitration will verify under penalty of perjury that the factual statements contained in the demand for arbitration are true, correct, and in good faith.

A party seeking arbitration of any dispute or claim subject to the Arbitration Agreement shall submit a copy of the demand for arbitration to the American Arbitration Association (“AAA”) sixty or more days after the demand for arbitration is initiated pursuant to the preceding paragraph. The arbitration will be administered by the AAA. If the AAA is unavailable or unwilling to administer arbitrations consistent with this Disputes Section, another arbitration provider shall be selected by the parties that will administer arbitrations consistent with this Disputes Section. If the parties cannot agree on an arbitration provider, one shall be selected by the court that will administer arbitrations consistent with this Disputes Section.

The AAA Consumer Arbitration Rules shall apply as modified by this Disputes Section. Except as expressly provided in this Disputes Section, the arbitrator shall have the exclusive authority to resolve any Dispute relating to the interpretation, applicability, enforceability, or formation of this Disputes Section, including, but not limited to, a claim that all or any part of it is voidable or void. The parties shall be responsible for their own attorneys’ fees and costs in arbitration unless they are authorized by law or the arbitrator determines that a claim was frivolous or brought for an improper purpose or in bad faith. The arbitrator shall have the authority under Federal Rule of Civil Procedure 11 to issue sanctions against any party and counsel as a court would. In addition, the provisions of Federal Rule of Civil Procedure 68 shall apply and be enforced by the arbitrator. The arbitration may be conducted by telephone, based on written submissions, or in person at a mutually agreed location as set forth in the AAA rules. You and a CEC Entertainment representative shall personally appear (with counsel if you and we are represented) at an initial telephone conference with a case manager before any arbitrator is appointed and at a hearing should one be scheduled by the arbitrator.

YOU AND CEC ENTERTAINMENT AGREE TO BRING ANY DISPUTE ON AN INDIVIDUAL BASIS ONLY, AND NOT ON A CLASS, CONSOLIDATED, REPRESENTATIVE, COLLECTIVE, OR PRIVATE ATTORNEY GENERAL BASIS IN ARBITRATION AND LITIGATION. IF FOR ANY REASON A CLAIM PROCEEDS IN COURT RATHER THAN IN ARBITRATION, YOU AND CEC ENTERTAINMENT WAIVE ANY RIGHT TO A JURY TRIAL AND TO PARTICIPATE IN A CLASS ACTION AGAINST THE OTHER TO THE FULLEST EXTENT PERMITTED BY LAW.

You and CEC Entertainment each agree to have the right to have any dispute or claim subject to the Arbitration Agreement brought, heard, administered, resolved, or arbitrated as a class arbitration, class action, or collective action to the maximum extent permitted by law. The arbitrator may not issue a “public injunction” and any such “public injunction”, if permitted, may be awarded only by a federal or state court. If any party is permitted to seek a “public injunction,” all other claims for relief must be adjudicated in arbitration first and any such claim for a “public injunction” in federal or state court stayed until the arbitration is completed, after which the federal or state court can adjudicate the party’s claim for “public injunctive relief.” In doing so, the federal or state court is bound under principles of claim or issue preclusion by the decision of the arbitrator.

The Federal Arbitration Act governs the interpretation and enforcement of this Disputes Section. If the Federal Arbitration Act is found not to apply to any portion of the Disputes Section of this Terms of Use Agreement, then the applicable laws of the State of Texas shall apply without regard to choice-of-law principles.

V. Guest SMS Policy

When you provide your phone number, you agree to receive recurring SMS/text messages from and on behalf of Chuck E. Cheese through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include receipts, updates, alerts, and information (e.g., purchases, birthday parties, group events, order updates, account alerts, etc.). Promotional messages may include surveys, promotions, specials, and other marketing offers.

Your participation in this program is completely voluntary. Your participation in the program is not required to make any purchases, and your consent is not a condition of any purchase with Chuck E. Cheese.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

HELP: For additional information, text HELP to +45874 or contact Guest Relations at +1-888-778-7193 during business hours.

STOP: You may opt-out of the Service at any time by replying “STOP” to any message, or text STOP to +45874, or click the unsubscribe link (where available) in any text message to cancel. You’ll receive a one-time confirmation message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Chuck E. Cheese mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

VI. Employee and Job Applicant SMS

1. Application

When you provide your telephone number as part of your application for employment with CEC Entertainment you agree to receive text/SMS messages concerning future job opportunities subject to the terms below.

Important Note By opting in to receive text/SMS messages, you are also opting in to receive autodialed ads and other marketing messages/calls. By opting in you agree that CEC Entertainment may send you up to six (6) text/SMS messages, autodialed ads and other marketing messages. Residents of Canada are not eligible to receive Text/SMS messages and will not be provided the ability to opt-in.

By providing us your mobile telephone number and opting-in to such calls and text/SMS messages, you represent that you are the owner of the mobile telephone associated with that mobile telephone number and that you are responsible for controlling access to that mobile telephone. You agree to notify CEC Entertainment of any change to your mobile telephone number. If you opt-in to receive autodialed and prerecorded calls or text/SMS messages from CEC Entertainment and then change your mobile telephone number, you agree that CEC Entertainment may continue to send text/SMS messages, or autodialed and prerecorded calls to you at the new mobile telephone number unless you opt-out as described below. Depending on the terms of your service agreement with your mobile telecommunications service provider, message and data rates may apply to the text/SMS messages and autodialed and prerecorded calls that CEC Entertainment sends to your mobile telephone number. Supported carriers for CEC Entertainment text/SMS messages are: AT&T, Verizon, T-Mobile, and Metro PCS (at a minimum). Please note, T-Mobile is not liable for delayed or undelivered messages.

Your consent is not a condition of making any employment decisions. Message and data rates may apply. For help, text HELP to 972-779-9412.

2. How to Opt-Out of and Stop Text/SMS Messages

If you wish to opt-out of and stop receiving text/SMS messages from CEC Entertainment, reply to our text/SMS message with “STOP” or by sending “STOP” to 972-779-9412.

If you opt-in to receive text/SMS messages from CEC Entertainment and later opt-out of receiving text/SMS messages from us, you agree that CEC Entertainment may send a text/SMS message to your mobile telephone number to confirm that you have opted-out of receiving text/SMS messages from us.

You can also reply to our text/SMS message with “HELP” or by sending “HELP” to 972-779-9412 to obtain additional information about these Rules.