A kid holding up a Chuck E. smashling plush

Inclusive Fun: Chuck E. Cheese x ASDC

Chuck E. Cheese and the American Society for Deaf Children partner for National ASL Day

In a move to continue to be the place where EVERY kid can be a kid, Chuck E. Cheese has joined forces with the American Society for Deaf Children (ASDC), announcing a partnership this National ASL Day. This collaboration marks a significant step in making play and entertainment accessible to every child, shining a light on the importance of inclusive experiences for children who are deaf or hard of hearing.

At the heart of this partnership is a shared vision: to ensure that every child, regardless of hearing ability, can enjoy the laughter and excitement that Chuck E. Cheese offers. This collaboration is not just about fun and games; it’s a commitment to creating moments that all children can cherish. From engaging in the joy of a birthday song in ASL to enjoying the thrill of our arcade games in an environment attuned to their needs, here are some of the top ways this partnership will benefit the deaf and hard of hearing community:

Enhanced Experiences: Chuck E. Cheese is rolling out events and programs that are being designed to ensure that children who are deaf or hard of hearing can fully participate and delight in the magic of Chuck E. Cheese.

Fundraising: The partnership will feature national and local fundraising events, dedicating 20% of proceeds to support ASDC’s mission.

Education and Awareness: Staff across Chuck E. Cheese locations will undergo training to understand and embrace deaf culture better, featuring basic ASL greetings and practices that ensure everyone feels welcome and understood.

Sign-Along Series: We’ll be introducing a “Sign-Along” series, offering content in ASL on various media platforms. This effort, highlighted by our already successful “Chuck E. Cheese Birthday Song” in ASL, showcases our dedication to celebrating every child’s big day.

The journey towards inclusivity is ongoing, with Chuck E. Cheese’s Accessibility Subcommittee taking strides in promoting a workplace and entertainment space that respects and understands the needs of the deaf and hard-of-hearing community.

Through this partnership with ASDC, Chuck E. Cheese reaffirms its position as not just a place of play but a community where every child can feel valued and included, making every visit a truly inclusive experience. Join us in celebrating this remarkable union of fun and inclusivity, where every child is free to be themselves and enjoy the magic of childhood at Chuck E. Cheese.